Build Your Brand With A Tasting Room
If you are thinking about starting a brewery there are a multitude of business models to choice from: Production, Gypsy, Tasting Room and brewpub. The competition level is increases rapidly as there are over 5300 craft breweries in the US with over 2000 in planning. In a recent study by Bart Watson, Chief Economist for the Brewers found that onsite sales help grow craft beer brands. In my opinion, this is for three reasons:
1. Selling onsite has higher margins.
2. Tasting rooms are more affordable to build out than a brewpub.
3. Selling onsite whether it is a tasting room or brewpub allows the brewery to control its brand message.
A few takeaways from the study: